Watch the Heinz Commercial Banned in the U.K.

I thought this ad was kind of cute. But they've apparently just banned it in the U.K. Is it really so outrageous to show two men kissing? How come it's OK to show pictures of malnourished children in Africa, dead bodies in China after a cyclone, the after-effects of a roadside bomb attack in Iraq? I know which images I find more disturbing.